The role of marketing for startups: A literature review based on data mining keywords
Aiming to understand the role of marketing for startups, a study through the data mining of 236 scientific articles has been made to detect certain keywords that potentially would give a better understanding of this relationship.
Technique: Data cleaning, data aggregation, data mining, data vizualization.
Tools: Excel and RStudio.
(unavailable since I am not sure if I can share the 236 scientific articles in GitHub)